1) WHAT ARE COOKIES?
Cookies are small text files placed on your device when you visit a website. Similar technologies include pixels, SDKs, and local storage. They help websites work, and (if you allow) help measure usage or support advertising.
2) OUR APPROACH (EU/IRELAND)
Non-essential cookies (analytics/marketing) are only set after you give consent via our cookie banner or preference controls. You can withdraw consent at any time.
3) COOKIE CATEGORIES WE USE
A) Strictly necessary cookies (always on)
These are required for the site to function and cannot be switched off in our systems.
Typical purposes:
- security and fraud prevention
- load balancing
- saving cookie preferences
- essential session functionality
B) Analytics cookies (optional)
Used to understand how visitors use our site (e.g., page views, clicks, time on page) so we can improve. We use Google Analytics (only if you consent).
C) Marketing cookies (optional)
Used to measure ad performance and support remarketing. We use Meta (Facebook/Instagram) tracking (only if you consent).
4) COOKIE SETTINGS / HOW TO CHANGE YOUR PREFERENCES
You can change or withdraw consent at any time via:
https://neutropy.ai/cookie-policy
You can also control cookies through your browser settings. Blocking strictly necessary cookies may affect site functionality.
5) COOKIE LIST (STANDARD GA + META)
Note: Cookie names and durations can vary by configuration and may change over time. We will keep this list updated based on our consent tool’s cookie scan.
STRICTLY NECESSARY (EXAMPLES)
| Cookie | Provider | Purpose | Typical duration |
|---|---|---|---|
| cookie_consent / consent_preferences (name varies by tool) | neutropy.ai (or consent tool provider) | store cookie choices | 6–12 months |
ANALYTICS (ONLY IF YOU CONSENT)
| Cookie | Provider | Purpose | Typical duration |
|---|---|---|---|
| _ga | Google Analytics | distinguish users for analytics | up to 13 months |
| _ga_* | Google Analytics | persist session state (GA4 property-specific) | up to 13 months |
| _gid (may be set depending on configuration) | Google Analytics | analytics/session measurement | 24 hours |
MARKETING (ONLY IF YOU CONSENT)
| Cookie | Provider | Purpose | Typical duration |
|---|---|---|---|
| _fbp | Meta | advertising/measurement/remarketing | up to 3 months |
6) CONTACT
Questions about cookies or tracking: luke@neutropy.ai